The inspiration for our 2016 Kona kit became absolutely clear nearly a year ago when we watched our ambassador/ Smashfest Queen from Day One, Mary Knott, accomplish a life dream. Mary is a seasoned ironwoman who a couple of years earlier had made her goal of Kona-qualifying known to the world, changing all her social media accounts and blog name to reveal her lofty ambition--she became "Finding Kona."
From there, Mary brought all of us along for the journey, sharing the highs and the lows in an especially vivid & candid fashion via her blog and elsewhere. All the while, Mary never wavered in her pursuit of her Kona dream, even when from the outside it may have looked like a long shot. She blew people away with the discipline and work she put in, day after day , week after week, and month after month--all of which she detailed in her blog.
Mary's extreme dedication and unapologetic pursuit of Kona had so many rooting for her and absolutely over the moon when it all paid off with a breakthrough race at her twentieth ironman at Arizona last November. Never have we seen as many tears at a Kona-qualifying ceremony as we did on her day! It is moments like this one that inspire our brand--where we see the Smashfest Queen ethos personified. We could not be more proud to support this incredible woman.