Friends for 20+ years now, Hillary and Michele founded Smashfest Queen in 2012 to make the gear they missed in the endurance multisport world. With few fast, comfortable, and fashionable apparel options for sophisticated women on the market, the friends were motivated to create their own brand of attire for their smashfests. A few years later, TeamSFQ was born, and this inspiring community of endurance athletes, from runners, to swimmers, to cyclists, to ninja warriors...our team of athletes is life! We now create gear for them and their variety of pursuits, and offer their favorite things made to order for you via once-monthly pre-order drops.